I dont want to cite myself. And not only that is theres this is this is not a game of you know, trying to target a particular kind of consumer like this is a game of people with disposable income that are buying Kentuckys a poor state. So thats why its like hey, Cashin make your money go make build some more warehouses or something. I ended up buying store pics at the retailer the other night instead. Yeah, but I still wonder about the percentage that really are actually buying in secondary. Only one minor clarification. But before we jump into it, Ryan, whats been whats been new in your world recently? Be responsible. However, over the years, people are continually asking us what we think of a particular bourbon. Its great for camping or really any outdoor activity with the built into outdoor lines. In the youre going to be in the I dont know what you would call it but basically the rat race with everybody else trying to get these allocated bottles and youre youre paying whatever thousands of dollars to get your names on these lists and and its tough you know it is it is a pay to play kind of game and at the end of the day maybe if youre spending all this money getting all this other kind of stuff maybe should just be buying into the secondary anyway. Because I always like to think that Im walking and Im sweating. So, you know, while we want to kind of cast that first stone, its kind of like theres still a lot of other great bourbon out there. 999 or whatever so you know, who gives a shit about these Barkin few that now that could turn on them really quickly if things start to get a little bit tighter and they need, you know the enthusiast market again, but I still think were a little ways out on that happening. flip the script on it. Oh, its like not worth it. You know, its like, Yeah, I dont know. How Heaven Hill Bottled-in-Bond Built a Lasting Legacy I dont know if those date back that long. And I think I think a great value. Are they competing against themselves? Heaven Hill - Wikipedia And here you go, and I would have been like, yep, youre totally right. Its like, yeah, yeah. . If youve taken a drive in Bardstown, or Shively, Kentucky or really anywhere near a distillery or aging warehouses, youll notice this sort of black fungus or film that grows on the side of rock houses and even find itself attached to road signs and surround, 3:00 Thank you so much. It is what it is. Have. I remember them talking about Elijah Craig, and saying, well, we could have kept a 12 year on and just raise the price. 1:07:00 By Will Price Oct 5, 2019 Last year, Heaven Hill Distillery makers of Evan Williams, Elijah Craig, Henry McKenna and more discontinued its popular 6-year Bottled-in-Bond expression. The family-owned and operated spirits company announced plans Wednesday to build a $135 million distillery expected to open by 2024 at Bardstown in the heart . Thanks for coming heres your match. 39:37 What is it supposed to be? Were very excited to launch whiskey quickie. Distilleries kept firefighting equipment on site and trained employees in its use. round tables. Is there a reason there? So we all have our chance to chime in. Alright. Its like, it just kind of makes you realize that, like, how old this stuff is, and like, I dont know, that kind of needs, probably some intervention, maybe to kind of protect them more like not just like, Oh, its been there. And then it looks a lot more I think what would be iconic or symbolic of where their branding and. I just dont understand but but I will say that I am wearing my heaven Hill hat tonight to make sure that I am showing support for the brand because I still love the brand. 26:05 brands. Yep, that that third show loop. Yeah, I mean, its you cant you cant sell bourbon for 1199. Fire safety and containment became built into the construction of new distilleries. And she was and Id heard this before but totally forgot it. Lets let the fire settle or dust settle. For a pre fire heaven Hill. Well, hes also hope with the Campari folks dont start taking a note out of heaven hills playbook here. Like, like consumers? sweating a lot. I really kind of assumed this was coming. 0:07 You know, other cases you have, you know, somebody like new riff whos killing it, you know, with a four year and you know, bottled in bond, you know, so here you go is a four years a seven year you know, you look pricing, I mean, do you put them on the same platform for Im going to compare this to that, or do you say, Well, no, theres a different comparison here because the distillery size and you know, those kinds of things. So I gotta go spread to the masses and, 57:28 And there were all kinds of injuries and in warehouses in it distilleries generally. Where everything is going, you know, where it does really come across as heres a representation of us. Yeah, 44 year, Lori. So thanks, Kenny. Theres been enough problems on the secondary market about who you can trust and who you cant trust. I scroll through like the first two pages and I was like am I almost done? And I will say, Amen, I will go buy it still. So I think I think the answer to your question Kenny, when I was out at a bourbon event at a different city, and I met some people that just started drinking bourbon six months ago they had no ideal that Eagle rare Buffalo Trace and all you know under that same Nashville were the same exact Nashville and theyre like what youre kidding me. Hey, thanks. I dont know. Cheers. Was this a good move by Heaven Hill? Michael Eman . Brian, I want to kind of let you kind of give your your opinion i mean do you think this is this is competing within those those different price points of the woods and the knob Creek center out there? All right, I know we can we can talk about retail and pricing and secondary and all this kind of stuff for I think probably for another Roundtable, maybe another hour, who knows, we might stick around afterwards and talk about it some more. Its estimated somewhere around like 45,000 barrels may have been lost in the gym be warehouse fire. Thats thats anything you know, that very serious issues happen and somehow it becomes like, a funny picture with some words on it. seem like its been happening a lot. Its the same exact thing. And that was definitely our longest dive in anything. So as consumers we just have to accept that. William Heavenhill 5th Edition Review | Breaking Bourbon Yeah, if youre a retailer, youre looking at that and saying, why should somebody go sell it somewhere else illegally, when Im the one whos you know, taking all the risk, put all the money out and it really is pretty small percentage of what theyre doing anyway, you know, where you have that opportunity to make a few thousand bucks pretty easily. 1:12:19 And this one is really focused around that was it was the big news last week. The Vault: Revisiting Heaven Hill's devastating 1996 fire - whas11.com And it said, well, youre more likely to stop in at the CVS or Walgreens, if its, you know, right next to you, as opposed to two miles away, its still not that big of a deal. 40. I went to the store the other night where I saw Mr. T leaf on the shelf for $60. Were going to be there in our very own booth as well. 32:00 So next week, we are launching a new content stream that will be available through your current podcast subscription youre listening to right now, as well as YouTube and were calling it whiskey quickie. All right, you know, always a good, always good discussion. You know, I see friends go to local stores and buy stuff thats way overpriced. And thats when seven Rick houses had actually burned to the ground. And so the last kind of thing I want to hit on with this as its kind of running out this topic here is we have noticed inside of the press release this is this is almost like unheard of to be able to have a bourbon thats being launched, coming from a prestigious distillery inside of Kentucky and it says its available in eight states and you start looking down and you start looking and theres one or theres theres one abbreviation you dont see. Get the best in bourbon news, reviews and interviews. So I like it. While some speculate that the disaster was caused by a lightning strike, a true source has never been determined. Theres a lot of good comments in there and talking about, you know, wild turkey and talking about heaven Hill and kind of everybody that that has everybody has a. This podcast, its always been about education and our focus is how do we bring the biggest personalities behind bourbon to the forefront and get, 4:00 So everybody kind of remembers about, oh gosh, what was it about a year and a half ago, and this was something that we had talked about in the roundtable plenty of times. Heaven Hill to Acquire Black Velvet Canadian Whisky from Constellation Yeah. 17:00 Like they could eventually get to the day where theyre saying like no, like, were not allowing anybody else in the warehouses, like were getting a hard hat or anything like that, you know, I mean, Kenny and I experienced that for Barton pick 79 to pick and you know, there was lightning in the air and theyre like, no way were gonna do it inside and its not as fun, you know, being in a little tasting room, but luckily the skies cleared and they let us go back in there. And now since they did discontinue a beloved $12 six year product and they havent Hill is now I dont want to say relaunching they are launching almost a similar product. Like hey, lets let I was gonna use upon us. Its kind of like we cant just do the exact same thing. If you have a if youre Rick is so many barrels, youre not required to have them. You drink one of those stats and youre like, right back. PDF A Brief Stocktake of the Deep Geothermal Projects in Bavaria, Germany So hes trying to put his deck in the ground and hoping with bourbon a choice. Black Velvet Canadian Whisky You know, so I still think theres opportunity there. I dont know I mean, I dont know if its a dagger to the heart for a lot of bourbon consumers or bourbon lovers out there because youre wrong like this is on the shelves for a very, very long time around here and its not like it was flying off. So that means you three to six months after its released. Enter your email address to follow bourbonveach.com and receive notifications of new posts by email. You know, thats very interesting, just kind of going back to these brands are realizing they dont need the enthusiast nearly as much as kind of as the initially Yeah, as we hope. I totally understand why theyre doing it. They are also going to see dead and dying fish. Why shouldnt the the retailer take advantage of that? Now always great to be here. Yeah, thats you and you know, you mentioned that humidity I look at is a good thing. Cover photograph by Heather Wibbels. 25:11 I mean, its, its like Disney Land, and you dont get any sort of real experience there. Steam power replaced the wood fire for distilling, but boiler technology was still in its infancy. And like, it just shows you like how much potential bourbon still has to go every year. 1:06:00 I think its like 3530 3035. 51:30 Heaven's Fire: Directed by David Warry-Smith. Newer Post Molly Wellmann's Cincinnati Punch Older Post Amateur Hour: H2-Whoa! That question thing about the progression that it took, which was the undiscovered, nobody talked about it. Its just. How it was a great deep dive, you know, the oxidation effects. And everybody that was on the chat. 35:17 Ill make sure I put it in. Well, I mean, you got think 5000 a barrel, you know, probably, I mean, its cheap stuff that theyre getting, like, probably 250 plus bottles out of I mean, and then you times about 40,000. And you certainly still had a lot of opportunity for MSRP. Anyone any favor? And theyre delicious, but I just couldnt pull the trigger on the elders, especially at that inflated price. And so you kind of look at it and youre like, well, if heaven Hill really wants to make money off the enthusiasm really care about them. Subscribe To Get This Issue. And Ill kind of let Ryan take it here. Said I live in western South Dakota, and they hardly get any. Now, Ryan and I have a kind of a good inkling of why this might be. The barrels would be stored in a single storied warehouse and probably have no more than 500 barrels in storage at a time. So congratulations to everyone on that. Small distilleries used wood fired pot stills to make their spirits. And so looking at the perspective from heaven Hill, you know, why sit there and let that happen. So thats thats comes another point like, now who are they competing with? 24:00 So by Reza lightning hopefully doesnt strike twice in the right spot or the single sure, but the the. And well see you all next week. 1:06:19 So, 54:00 Not as good. They just jokes about everything. I guess, 13:00 Where I think maybe over the past 567 years, you can get back to a point where thats to say it wasnt happening at all, but it was much less frequent. in your blindly buying anything on the shelf and anything with hundred dollar price tag your dumb uncles definitely buy in so, 48:15 I mean, not care less, but its just something nice that they can offer their premium customers and so, yes, is it frustrating? Now granted, you could say that he could offer it to other retailers or other customers who were frequently buying but the whole market in general right now is pretty underpriced. Heaven's Fire (TV Movie 1999) - IMDb Dont drink the water thats going in, you know, theyll Fall River dont drink it. Heaven Hill to revive its whiskey production in its hometown - Yahoo News We appreciate it in the chat. Nick, go ahead. 14:02 Weve had Jamie Ferris from Lincoln Road on the podcast before he just recently released his will at family estate bottles. And thats when you started at people were outside of Kentucky coming in, like me, I was one of them. I mean, its like how many more can like, you know, get some, some natural disaster or something collapse? Yeah, I think thats theres theres a few comments in the chat saying, you know, is this a Rick house problem ovulate like is it is it the age its catching up on these things? So probably not, man. Havent got it. I was at a continuing legal. I know youre going to do this within the next year, when you write one to raise hundred McKennas prices, and you change the packaging, and you change the cork, so that you can justify a $20 increase, just say, we are going to change the cork and the label and were going to raise about 20 bucks because we think its undervalued. Its a great you know, j w Dan bottled in bond like that is a great bottle for $20. And well, I mean, you really like you establish a relationship and thats really what its about, you know, dont, dont sit there and you know, because in the day, you know, some of the big blockchains they might not take care of you. As much as you know, was there a PR play that got banter back and forth about where do we start here? 33:00 52:33 So lets go ahead and lets move on to our first topic of conversation tonight. Hi, this is Joe Beatrice from barrell craft spirits. 2023 BOURBON PURSUIT. I mean, what Ive loved to see another great value bourbon thats still really underpriced. But Ryan youd also mentioned the Ezra Brooks point of view, and I kinda want to look at the competing l side of the market because anybody that okay I mean, well, lets say like as a Brooks barrel proof is basically contract is still havent helped, right? Yeah, because I think California and Texas obviously because every. Having to fight the terrorists and fires that breakout in the high rise. I want to be able to get my $55 Elijah Craig barrel proof I want to be able to get my six year heaven Hill bottle and bond for 12 bucks, but I cant do it anymore. No, no, no. I guess. But for guys who are who are really into bourbon, they know the market. - For a bourbon fan on the journey? Is Heaven Hill competing against themselves? And tons of tourists go in and out of them. Why? This has generated a lot of talk about such fires. Production increased since distilling had improved with more distilleries using column stills with an increased daily production rising to hundreds of barrels per day. They let it burn. 7:20 Yeah, you gotta wonder what the. So depends on where the retailer is going to, you know, and so what are you doing that position? 1:18:00 They changed it. Heaven's Fire is a 1999 action television film starring Eric Roberts and Jrgen Prochnow, that aired on Fox Family Channel. Beam Suntory put out a press release saying that the barrels in the warehouse contain relatively young whiskey from the Jim Beam Asheville in the US, it will not impact the availability of the product to its customers. So I think at this point I think we can kind of move on weve were all were all kind of fired up. $250 a barrel, then theyve got to rebuild the warehouse. I also want you to kind of talk about that one. We probably get a lot of messages in our inbox about it. Is this the first #KentuckySnub? It was tragic to me those this and people keep calling it the beam fire, which of course it is. Teen year he was selling for $1,000 a bottle. About the Commonwealth premier bourbon tasting and awards festival. And so Nick one thing that I noticed in your back. So you know, was it because they wanted more momentum in other states first or, you know, was there a concern that it was going to be received or perceived really negatively? And its just, you know, stuff like this just shows you that theres still some trajectory and a lot of growth, which is good for all of us, even consumers. There you go. How do you best support retailers that elevate prices for hard to find bottles. You know, with a bigger price tag, we feel like this is what its worth. Boiler explosions became a big fire threat during production. itll be interesting to see what happens, you know if if thats kind of hurts the brand overall, or they just find a new market and never looked back. And then I think what happened was you started seeing more people clear the shelves because it kind of became obvious that maybe this wasnt going to go on forever, and it was such a good value. In Louisville, Kentucky, a Louisville police officer is charged with murder. And Id be like, fantastic. Is this the first #KentuckySnub? I mean, these liquor stores, I mean, they make they make profit off these limited releases, but it doesnt pay the bills for them. You know, its its ultimately, 1:13:00 She was saying that 60% of $1 for your spirits purchase in Kentucky goes to Texas. Alright, so Ryan may need to step up our game and just not like bullshit about stuff but put some facts out there.

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